Hello, I am Min Huei

From brand to product,
I design the whole journey.

Designing B2B & B2C products end to end —
from brand identity to design systems

↓ Projects ( 2021 – 25 ) ↓

Selected work

Peblla

Restaurant technology

Four surfaces of one restaurant system: the handheld a server carries, the tablet a guest orders from, the report an owner opens every morning, and the loyalty app that ties the brands together.

2024 – 2025 · 4 case studies

The handheld POS mid Smart Scan — twenty items detected, waiting on the side button to scan again

Handheld Mobile POS

The Points Alliance app at the tip step of checkout — a 20% tip on a $142.30 bill, ready to confirm

Points Alliance App

The Order Details report open on a laptop — a day of orders with payment status, channel, server and totals

Analytics Dashboard

The Ordering Tablet on a table — a guest picks their all-you-can-eat tier and party size before ordering starts

Self-Ordering Tablet

Gong cha

Bubble tea · US market

One identity taken all the way out — the US brand book, then the website and ordering app it had to live on, and the California stores it had to hold up inside.

2021 – 2023 · 4 case studies

Gong cha ordering app home screen — points balance and seasonal drinks — held in one hand

Ordering & Rewards App

Gong cha US website Fiesta campaign shown on a laptop, tablet and phone

Website Redesign

US Brand Identity

Wu Sian store interior — entrance signage, tea artwork and a self-order kiosk

Store Interiors

I take a rough idea all the way to the thing that ships.

01

Branding

Brand identity
Visual systems
Brand guidelines
Packaging & print
Retail & interiors

02

UX / UI

Product design
Mobile & POS apps
Data dashboards
Design systems
Usability testing

03

Motion & Video

Campaign film
Motion graphics
Storyboarding
Art direction
Video editing