Brewing Happiness
Gong cha is a Chinese term for offering the best tea to the Emperor. It represents teas and beverages of the highest and finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a perfect cup of tea. In order to increase brand awareness and promote tea culture, Gong cha created a series of brand materials.
⊕ Objective
The unique brand identification program quickly revealed that the Gong cha identity had to be modern, natural, and comfortable, and it had to convey variety, harmony, and smoothness. Gong cha color skim is a set of standards that plays an important role in forging the brand identity when the Gong cha color system is utilized. Gong cha's primary color is "Gong cha Tea Red", the secondary color is Pearl Brown, Milk Tea Beige, Leaf Green, and water Blue.
⊕ Approach
2021 - 2022 Bronze A' Design Award in Graphics, Illustration, and Visual Communication Design Category
⊕ Award
Co-author of Digital Edition Yearbook Annual
Gong cha USA CA, A' Design Award - Award Winning Designs Yearbook 2022
DesignerPress, Italy, 52/X, ISBN:978-88-97977-54-4
